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Social Marketing News
Posted by Sean McAlister | Posted in Social Media Optimization | Posted on 25-12-2008
Here are some of the social marketing articles that I have been reading recently:
Learning to Work with Social Networks:Marketers recognize that social networks are becoming more important to their plans, but have few guidelines about what works best. How will campaigners make the most of MySpace, Facebook and their ilk? Source: eMarketer
Marketing: How to use social networks for marketing and PR. This high level primer from the NYTs discusses how brands can get started with their PR and marketing efforts on social networks. They suggest profiles and connections, groups, then discussion areas.
YouTube To Focus On Premium Content In ‘09. Source: Broadcasting and Cable
Online Video Viewer Demographics: Eight out of 10 US Internet users now watch online video at least once a month. But the demographic profile of the average viewer isn’t a mirror image of the US as a whole. Source: eMarketer
Why The Facebook-Twitter Deal Failed. Source: The New York Times
Generation X Marks a Sweet Spot. Marketers can target the Generation X demographic by reaching out to them while they are comparison shopping, researching products or social networking. Source: eMarketer
How Motrin Should Respond To The Groundswell. Source: Jeremiah Owyang
Twitter CEO: The revenue’s coming soon, but I won’t tell you how. Source: CNET
