MySpace A Hit With Movie Fans
If you have spent anytime on MySpace recently, you could not help but notice the promotional ads for upcoming movie releases. Hollywood is so prominent on MySpace because it helps them connect with younger audiences according to MediaPost.
A recent study by Nielsen NRG, a Nielsen Co. unit that focuses on market research for the entertainment industry, was based on 13 Hollywood and independent releases in the last two years including “The Omen,” “John Tucker Must Die,” “300,” “Forgetting Sarah Marshall,” “Get Smart,” and “The Dark Knight.”
The study showed that MySpace is now the #1 web destination for 15- to-24-year-olds looking for information on new movies. Nearly 30% of consumers in that coveted demographic turned to MySpace first for movie searches, beating out Yahoo and Google, each with 23%. AOL trailed with 14%.
MySpace for the first time also tied Yahoo as the first stop for movie information online among 15- to-34-year-olds, with 25% citing each as the top site for researching new releases. Google was a close second with this group–at 24%, followed by AOL, again at 14%.
What is interesting is that consumers are turning to MySpace over other mediums to get movie information. The report found that the Internet edged out TV as the main source of information on “The Dark Knight” among the 15-to-34 crowd. Males ages 15 to 24 said they relied more on the Web for overall movie information, compared to 53% citing TV.
“An intelligent mix of media, with interactive advertising as a key component, is essential,” said Donald Buckley, senior vice president, Interactive Marketing at Warner Brothers, in a statement. “If it’s seasoned with targeted editorial, valued syndicated content, creative use of technology, strategic messaging, and a lively social component, even better.”
Warner Bros. last year used MySpace to build a highly successful online campaign for the sword-and-sandal epic “300.” The film’s MySpace page resulted in 8 million viewings of the trailer, more than 200,000 friends and billions of ad impressions. More importantly, the movie itself went on to gross $456 million worldwide.
Tags: Facebook, Social Media, Twitter
One Response to “MySpace A Hit With Movie Fans”
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April 9th, 2010 at 2:09 am
There are several advantages to shopping online, the first one being the ability to shop at a time that is convenient to you, not just when the shops are open. The second advantage of shopping online is that goods are often cheaper as the seller does not have the costs of running a shop and having to pay wages to salespeople, insurance and all of the other running costs of a real world business.